If “Beauty with an edge” is your slogan you already know you won me over. So, as far as I’m concerned I’m more than happy to use Urban Decay’s “edge” all over my face and lashes. This fun makeup brand rose from the blush and beige-toned ashes of the 1990’s makeup scene, and added that influential pop of color that is so embraced today! Anytime a brand produces crazy colors to make my glam even more over-the-top…you best believe I’ll be a fan! Uhm, did I mention that they also won with the 5th annual Best Cruelty-Free Cosmetics Line award from PETA …? Glam with a cause? Don’t mind if I do!
But seriously, whether it be the Naked Palette that you can literally wear every day, or the rainbow array of eyeshadows to blushes, this brand truly has something for everybody! Stand out, fit in, be whatever…but forever, “be the coolest girl who’s also really nice” (Wende Zomnir,Chief Creative Officer of Urban Decay). Does this remind you of me? It better! 
